When the company's performance continues to flourish and you finally have enough funds for marketing, you must make full use of all major advertising channels to achieve the highest return on investment with the lowest budget. For most businesses, advertising on social media is essential, and it turns out that it is. In the United States, social media users account for 80% of the total population. Small businesses can use social media to increase brand awareness and connect with potential customers, so social media

is a very effective marketing channel.